The Wolfville Farmers’ Market is thrilled to share news that it is launching WFM2Go, an on-line store and weekly community delivery service designed to offer convenient access to fresh and local products while also building a robust local economy and healthy connected communities.
As the WFM inaugurates this service, it will start with fourteen WFM vendors offering approximately 150 products and in partnership with three Community Hubs in Canning, Berwick and Wolfville. Customers can choose precisely the products they would like to order with this weekly service.
The Wolfville Farmers’ Market will offer this service year-round and is particularly excited to work with the early adopters (vendors, community hubs and customers) throughout each season. This new food distribution system has the potential to vastly increase the sustainability of its smaller producers while offering convenience, accessibility and connection for customers who will pay the same prices as those at the brick and mortar Wolfville Farmers’ Market.
“We are excited about this project because it improves accessibility to local food for more Nova Scotians and because it creates increased opportunities for small farms and businesses to sell their products and grow as local entrepreneurs – something that we feel is an important step for building a more resilient, local economy,” said Jocelyn Durston of Seven Acres Farm.
The website is now ready for customers to sign up for an account, and starting on Wednesday, June 28th at 7 pm, customers can place orders for the first delivery date of Wednesday, July 5th.
When customers shop online they can search by product type or producer, and choose the community location where they would like to pick up their products. The weekly ordering cut off on Monday at 5 pm allows enough time for producers to harvest and assemble products according to orders and bring them to the Market on Wednesday afternoons where WFM2Go will aggregate and then deliver to Community Hubs in Canning and Berwick for Wednesday evening. There will also be an option to pick up at the Wolfville Farmers’ Market itself during the Wednesday Market Suppers.
The Community Hubs are made up of people and organizations interested in increasing access to fresh local food in their community. Each Hub, while offering a pick-up hour for the WFM2Go orders, will have unique programming depending on the needs and assets of their community. Hub programs or events can include a speakers series, opportunities for other local vendors, recipe swaps or sampling demos and Meet the Farmer Days. Depending on the partners involved in each Hub, there will be opportunities for community members to donate gift certificates so that others in their community may be given the opportunity to participate as well, to further increase access to fresh and local products.
“I am excited about the opportunity to bring people and communities together and to break another barrier to accessing local agriculture for community members,” said Jennie Weisner Director of Canning Recreation and the Hub Host for the Canning Community Hub.
Those who wish to become early adopters of this service can read more and sign-up now at: https://wfm2go.localfoodmarketplace.com. We have also started a WFM2Go
“This project has been a long time coming,” said Wolfville Farmers’ Market Manager, Kelly Marie Redcliffe. “We haven’t been able to find any other examples of a Farmers’ Market launching its own online store and delivery service for their community members, but there are many food hubs, community shared agriculture programs and web developers working to help increase access to local food and we are grateful to all those who have blazed this trail and helped us along the way. Mostly, however, I am grateful for our vendors who impress me every week with their amazing products and generosity of spirit. In every way this project has been designed with their sincere wish to nourish and better the health of our communities. It’s the kind of success I feel so privileged to be part of and I am very excited by the possibilities,”